Why most websites don’t work
Don’t blame your website designer for poor results. After all, most web designers are trained as artists or programmers, not marketing managers or sales professionals.
Yet, think about the purpose of your website. Is it aesthetics or clever applications? Or is it marketing and sales?
I believe you cannot afford a vanity piece as your business website. You must have a business-focused website. And, the content must be written to sell. Effective copy makes your website work 24/7 to attract new customers, clients, and profits.
If you want web copy that turns traffic into sales, now.
Website copywriting tips
- Consider your traffic source
- Not one copywriter in 100 knows this secret: a person who comes to your website through a search engine is in a very different frame of mind than a person who comes to your website directly. They have different needs and wants, and you must write the copy accordingly.
- Don’t settle for an e-brochure
- Your website and your brochure should be different in exactly the same way that the web is different from a printed page. Where appropriate, your website should take advantage of things like streaming video on demand, audio segments, and multiple approaches to match multiple market segments.
- Echo your sales process
- The web offers a high degree of interactivity. Think of your website as an automated sales person. Your website should address your customer’s pains, adapt to your customer’s needs, provide relevant solutions, overcome customer objections, present compelling reasons to buy, and offer a way to close the deal.
- Keep your website up-to-date
- Potential customers, like search engines, are drawn to the latest information. It’s smart business to keep your website updated. It’s even smarter business to continually freshen your web content with original articles that attract visitors and enhance your credibility as an expert.
Website samples
- Housecleaning
- It may not look like much, but the copy for this little website for Super Bright Cleaning Service proved immediately profitable through the generation of inquiries and new clients.
- Electrical signs
- Showcasing an award-winning portfolio of work and presenting technical information in a user-friendly way was the purpose of this website for Ultrasigns.
- Engineering services
- This website for Armistead Technologies has extensive web content that adds value for the potential customer (and search engines).
Typical website copywriting fees
Website copy: $200-$600 per webpage - most basic websites cost $1,200-$3,000, while larger, more content-rich websites cost $3,500-$6,000 and up
Web content package: $800-$950 per month, and I recommend a trial period no shorter than six months to see any effect
For a tighter quote, accommodating your specific needs and circumstances, please feel free to now!
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Testimonials
“You’re good! I like your help, as always.” Gus.H., San Diego, CA
“The questions you asked really got all of us thinking ... our website is about 1,000% better because of it!!!” Anna P., Dallas, TX
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