Expert salesmanship in copy does not come cheap. Still, if you want to grow, it is a reasonable business investment. Youll reap the profits from your brochure, letter, or website for years.
If you want copy that sells, you must expect to pay for something besides a copywriters time or word count. I put 29 years of professional marketing insight into every project I take on. Yet, you may find that my rates are not much higher than those of a less-experienced writer. With the novice you must cover the cost of wasted time and motion, while I can go straight to work.
You can see my typical copywriting project rates below. However, please feel free to now for a free estimate, with no obligation.
Many freelance copywriters don't post their prices. They expect you to email them, describe your project in detail, and then wait to find out if they're in your price range.
I respect your time more than that. I estimate and invoice on a project basis, and 29 years of professional experience tells me that most writing projects fall into typical price ranges. Within each range, smaller, simpler projects will settle to the lower end (or even, dare I say, a smidgen below it), and larger, more-complex ones will rise to the upper end.
That said, here's a rough guide to my copywriting rates and fees. Please bear in mind that I am reasonably flexible on pricing, and also have been known to bid less if a project sounds fun. So, for a tighter quote, feel free to now.
Advertising: $1,500-$1,800 per ad for concept and copy
Ad campaign (3 or more ads): $1,200-$1,500 per ad
Brochure copy, small (two- or three-panel): $800-$1,600
Brochure copy, full-size (two- or three-panel): $950-$2,500
Brochure copy, multi-page (up to 8 pages with cover): $1,800-$3,500
Brochure copy, large (8-16 pages with cover): $2,000-$4,500 and up
Brochure insert copy: $200-$1,000 each
Direct mailer copy: $1,500-$1,800 each for concept and copy
Direct mail postcard: $600-$950 each
Direct mail letter: $600-$1,200 each
Direct mail campaign: $600-$1,250 each based on three pieces
Copy editing: Hourly rate of $120/hour, with most jobs taking just 1-3 hours
Email copy: $600-$1,000 each
Email campaign (3 or more): $500-$800 each
Folder with three to five single-sheet inserts: $1,600-$3,500
Newsletter articles: $450-$1,250
Press release: $450-$800
Press release, with online distribution: $500-$950
Radio commercial: $1,500-$1,800 per spot for concept and copy
Radio campaign (3 or more): $1,200-$1,500 per spot
Sales letter or email copy: $600-$1,200 each
TV commercial: $1,500-$1,800 per spot for concept and copy
TV campaign (3 or more): $1,200-$1,500 per spot
Website copy: $150-$500 per webpage - most basic websites cost $950-$1,500, while larger, more content-rich websites cost $2,500-$4,500 and up
Web content (fresh content every month): $750-$950 per month, for at least six months - for details see my web content package
For a tighter quote, accommodating your specific needs and circumstances, please feel free to now!